BLACK  BOOT was founded by Ro Wright in 2016. It is run by his company, Unboxed Possibilities, in New Orleans, LA. The platform is a hub for all news and events concerning African-Americans in Louisiana. It was designed to:

  • Promote Black Businesses and Entrepreneurs
  • Spotlight people/organizations on the rise
  • Provide a platform for people to connect, sell their goods, and discuss current issues
  • Give writers and bloggers a platform to provoke healthy discussions about the afflictions of black people
  • An immediate resource for warnings during harsh weather conditions all over the state
  • Be the headquarters for all concerts, events, and sports in Louisiana
  • Be a platform for common people to announce, share, and promote local programs/events with simplicity and quickness
  • Give exclusive interviews with State and Local Leaders about their platforms
  • Be a control center for Non-Profit and Service organizations such as NAACP, LA Congressional Black Caucus, Churches and other organizations which are outlets for community support
  • Feature families and common people enjoying a productive Louisiana lifestyle
  • Give artists a chance to promote and sell their work to a state wide base of fans and supporters giving them a larger share of their profit than the other online stores
  • Highlight the positive news at Louisiana HBCUs and other state Colleges and Universities
  • Be an immediate avenue to register voters for upcoming elections
  • Be a channel for elected officials in every District to reach their constituents with news and updates
  • Keep up with Louisiana Sports on the Prep and Professional levels, highlight outstanding players
  • Give employers a place to post Job Opportunities and those who seek employment a place to find Jobs
  • Continue building a library of Louisiana Historically Black Events, Places, and People who have made History

Ro Wright began as a journalist at age 10 writing a weekly column in his father’s newspaper. His father’s newspaper, The Monroe Free Press, is still the largest black newspaper in the State of Louisiana. For over 40 years The Wright Family has been North Louisiana’s advocates for the latest Social, Civic, and Political News. Ro began working in radio at age 13. After attending Southern University at Baton Rouge, Ro continued as radio personality in several Louisiana markets. “Daddy Ro”, as he was called, became a household name in North Louisiana having built a massive fan base in Monroe and in Shreveport. Later, he and his wife launched AMPS MAGAZINE adopting similar content his father used in the Free Press’ success. AMPS (African-American People Succeeding) was franchised in 7 cities before it was sold in 2006.

BLACK BOOT was expected to reach more than 200,000 African-Americans around the state of Louisiana in its first year. However, Black Boot reached more than 300,000 hits in it’s first month and has reached more than 1M hits every month since then.

In no way is Black Boot a private platform to exclude the support of any other race or ethnic group. However, the content is targeted at the African-American Community.


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